Dec 3, 2011

Mozilla wants to stomp on cell phones


Despite the success of its Firefox browser, the company has not stomped in the mobile market, although options discussed

When Gary Kovacs ran the marathon in New York City this year, the first that participation, the chief executive of Mozilla Corp. was wearing a shirt with the logo that makes its browser nonprofit organization. 

The audience shouted "Firefox" as he passed away. The cheers made him feel proud and worried about the fate of Mozilla in a world of smartphones dominated by companies like Google Inc. 

"Thoughts were spinning in my head," he says. "We can not let a business-minded organization condition us life." 

The Mozilla project started in 1998 with the mission to be a counterweight open and customizable for Internet Explorer from Microsoft Corp., which at that time owned 90 percent of the browser market. 

Today, Firefox, open-source project led by the Mozilla Foundation nonprofit, based in Mountain View, California, has millions of employees around the world and has around a quarter of the market, reports Bloomberg Businessweek in its issue of December 5. Many of the functions in which he pioneered, such as blocking pop-ups and virus protection-are now commonplace. The original goal of Mozilla foster competition and innovation seems to have been met. 

However, despite all the success in the market for desktop browsers, Mozilla is still virtually absent in the largest growth opportunity for today's mobile devices. Has not yet developed an application for the Apple Inc. iPhone free browser Firefox company for smartphones with Android operating system has been downloaded 5.4 million times, a modest figure compared to the approximately 200 million devices Android currently in use. 

'No reason' 
In total, the Mozilla mobile browser has less than 1 percent of the market, according to Net Applications, which follows the evolution of the market share of browsers. 

"To date, there is no reason to use Mozilla" in a smartphone, says director of marketing for Net Applications, Vincent Vizzaccaro."The functions are almost the same in all browsers. They are at a great disadvantage, "he adds. 

Unlike desktop computers, where users can download any software, in the mobile world mobile phone manufacturers act as gatekeepers. 

John Lilly, former chief executive of Mozilla which is now on the board of the organization, says that Apple, for example, probably never approve a fully functional Firefox browser because it does not allow third party applications running Web programming code such as JavaScript . 

Opportunity with Android 
While Google's Android has lower standards, Mozilla browser was slow to develop for that platform for Google in Mountain View, California, did not immediately needed the Mozilla source code. 

That caused him a sort of Mozilla existential crisis. If you can not assert itself in the mobile world, Kovacs says, the project will lose relevance and not likely to promote innovation in areas it considers important, such as privacy and user control. 

Kovacs said that Mozilla is in talks with handset makers to make Firefox the default browser on certain phones and expects to announce an agreement in February 2012. 

Organizations like the Electronic Frontier Foundation, an advocacy group of consumers who focuses on Internet policy, say that a company like Mozilla to survive in the mobile arena. 

Amazon, Apple 
Kovacs has a list of issues relating to mobile devices in which Mozilla hopes to influence and create new standards for electronic books purchased so that a novel's Kindle Amazon.com Inc. may be working in the iBooks application Apple tablets. 

Consumers may not care about these issues as well as Mozilla says Vizzaccaro. And former Lilly CEO says one of the reasons why Mozilla is facing challenges that Apple, Google and Microsoft have begun to produce better browsers for PC and mobile, occasionally taking elements borrowed from Firefox. 

"Sometimes, we wake up and think, 'Ay, ay, ay, we are competing with Apple, Google and Microsoft,'" he says. "But we created this world with a great variety of browsers and creativity. We must remember that this is what we wanted. "

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